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From the Blog

10 Lessons From Top PR Campaigns

 PR Week's analysis of two of the top PR campaigns Red Bull and Royal Mail, show that whilst the size and scale of such projects may be beyond the reach of many...

10 LESSIONS FROM TOP CAMPAIGNS 

  1. Be brave and aim high
  2. Stay committed to the project
  3. Have a compelling story
  4. Deliver something of value
  5. Rework the concept of sponsorship
  6. Explore new media
  7. Keep it simple
  8. You do not need a huge budget to achieve big results
  9. Make use of the iconic
  10. Attention grabbing visuals are key

 (*source: PR Week)

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