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From the Blog

The State of PR

'The State of PR Report' (Vocus) makes for interesting reading. As well as busting some of the myths around content marketing and blogging, it does recognise the inexorable move towards embracing digital...

Yet what is less clear is how strategic some of the practices out there are. The last line of the report says it all:

"PR practitioners will be challenged to cut through the noise with the right mix of strategy, creativity, channels and campaigns."

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