MF Communication is a Belfast PR & Marketing Communications agency that provides corporate and brand PR and Marketing solutions to clients in the public, private and not-for-profit sectors. Services range from proactive marketing, PR and stakeholder relations to crisis communications and corporate reputation management.

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Everyone's heard of a Selfie but what about a 'Felfie'. MF Communication took to Twitter for a client over the summer with the launch a 'Farmer Selfie' campaign.  To kick it off, Minister Tom Hayes T.D. (right) was captured in his first-ever 'selfie' with Colin O'Brien, Director of Diageo Operations Spirits Ireland. Entrants were invited to post 'felfie' pictures with their dairy herd or top dairy cow to the dedicated twitter page @BaileyCow.

The Diageo Baileys Irish Champion Cow is Ireland's foremost annual dairy breeders contest. It is sponsored by Diageo, the makers of Baileys Irish Cream in association with its cream supplier Glanbia Ingredients Ireland Limited and their mission is to find Ireland's finest example of the holstein friesian breed, those black & white beauties who produce the 275 million litres of milk needed each year to make Baileys. Winners of the BaileysCowFelfie competition won VIP tickets to attend the grande finale of the Diageo Bailey Irish Champion Cow when the actual shortlisted cows in this exclusive competition went on show. MF Communication handled island-wide PR and media relations for the event including content management of its social media channels.

 

Smile!

 

And the result.......

 

MF Communication can be followed on Facebook,...

Vocus, the leading software provider for PR practitioners recently published its State of the Media Report for 2014. The convergence of media platforms that emerged in recent years continues to accelerate and the media industry continues to evolve developing new ways of embracing social media. As communicators, we are increasingly mindful of how journalists are nurturing various platforms to promote, engage and expand reach. That this provides clients with rich opportunities for exposure is without question, but the double-edged sword it creates when it comes to reputation and crisis communications management has never been more acute.

The media industry today continues to develop new ways of embracing social media. Journalists are nurturing various platforms to promote, engage and expand reach. Today, breaking new stories on Twitter first is a natural course of action. Monitoring social media has become an important source for newsrooms. Social media continues to widen the scope and reach of news stories for people across the globe, even influencing story choices with trending topics.

It brings ordinary people with a good or bad experience that they have had with  your company or product into the mainstream through viral video, photo or blog post, which is then picked up, often very quickly by news outlets, meaing that issues that might never have received any attention before, quickly become nationwide topics of discussion, all because trends get picked up via social media and broadcast across the country and even around the world. It's time for companies to think about their current crisis communications capability to react in the event of a major incident or crisis that comes to the media's attention and if it is fit for purpose in the 'always on' age.

Facebook and Twitter continue to be the top social networks; Pinterest, LinkedIn and Google+ are catching up and proving to be popular choices for journalists looking for leads and sources. The traditional media industry are continually embracing it at every available opporutity, so the capability to manage corporate...

MF Communication will be participating in the UUJ/Santander internship scheme for a second year running. Closing date for graduate applications is now 4th April 2014. Already applications are up on this time last year and the standard is very high. The successful intern will have the opportunity to work on exciting PR and marketing-related projects over the summer, both for Belfast and Dublin based clients. So keep the CV's coming in!

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