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Project from work

Building a Corporate Reputation

Awareness and understanding of venture capital in Northern Ireland are relatively low in comparison to the rest of the UK. Some negative perceptions also had to be addressed. Enterprise Equity looked to MF Communication to help educate the business sector about the benefits and opportunities that venture capital investment offered to businesses.

A targeted and multi-faceted media relations programme was implemented to promote Enterprise Equity’s services as well as the wider benefits of venture capital by via commentaries; articles, new releases and investment announcements. The media relations and publicity programme carried out by MF Communication delivered extremely high levels of success with 100% hit rates in all business media outlets including Business Telegraph, Irish Times and Reuters.

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