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Project from work

Crisis Communications

A leading local social housing provider appointed MF Communication to enhance its  capability to respond to a major incident or crisis. Managing communications in the first few hours of a crisis is critical in protecting corporate and brand reputation...

MF Communication developed a rapid response protocol that drew on best practice tools and techniques.

The response developed was tailored to a range of pre-emptive scenarios relevant to the client’s operations and risk register.

Ready-to-use tools were provided to enable the client to take action immediately even in the event of an unexpected crisis.

Media interview training was included to ensure senior executives were able to handle live and recorded interviews.

Policies were developed for employee communication so that everyone in the organisation would understand their roles and responsibilities.

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