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Project from work

Engaging with Government and Stakeholders

The Association for Project Management (APM) is the UK's largest body of project managers. It looked to MF Communication to assist with its NI development targets by re-igniting and refreshing its corporate brand presence and relevance with target audiences in particular with government & the public sector.

Leslie Warren, Chairman Association for Project Management

A multi-faceted stakeholder & influencer engagement programme was designed to address membership retention and engagement as well as to promote the value of the profession by members & achievements.

Activities such as members' corporate lunches, annual conferences, and collaboration with other professional bodies, ministerial departments and academia were leveraged to drive engagement. Highlights included a high level all-island conference with Ministerial presence; a 21st Anniversary Celebration event at the University of Ulster which attract front page coverage in Belfast Telegraph. Major outcomes achieved were the Northern Ireland Civil Service and Allstate NI joining as corporate members of APM.

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