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From the Blog

Is your PR Resource Fighting Fit?

CIPR's guide to modernising an out-sourced PR or in-house team has got to be one of the best publications to come out of CIPR recently...

It's written by Stephen Waddington, a Chartered PR Practitioner himself with a London-based PR firm.

He proposes four key business principles for a PR operation fit for the 21st Century. These centre around the spheres of:

  • Media Relations
  • Influencer Relations
  • Community and Social Business

It's a great health check for anyone managing or implementing activities in each of these areas in order to progress brand or corporate/organisational goals.

There are some easy, straightforward tips on how to match internal skills and expertise to the changing external communications landscape.

Contact me if you would like to discuss a strategic review of your existing PR resource.

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