95% of Sepha's sales are export and the company is now selling its specialist leak detection and blister packing machinery to pharmaceutical companies across every major continent. In the past year, the company has added Argentina, Colombia and New Zealand to the list of countries where it is currently doing business. Sepha CEO, John Haran said the company's success is down to three-pronged approach, "an increased focus on direct customer engagement in the sales process, continued product innovation & product launches over the past two years and thirdly being able to respond quickly to the purchasing requirements of major customers."
Aggressive sales and marketing, supported by Invest NI, has also underpinned its success. This has included improved agent training and support and global road-shows to supplement attendance at major international trade shows. "Rather than wait for new customers to visit our stands, with the assistance of Invest NI we have been able to visit new customers directly and provide demonstrations of our machines. This has proven extremely effective," continued Mr Haran.
40% of the new orders are for Sepha's non-destructive blister pack inspection machines such as Visionscan which uses hi-resolution imaging technology to test for leaks in the packaging of pharmaceutical tablets and capsules. These machines have given customers a flexible and lower cost entry-point into non-destructive leak testing which is more technologically advanced and reliable than traditional leak testing practices.