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Marketing & Mash

The Marketing Institute of Ireland hosted a special business breakfast in Belfast to focus on 'Marketing success in difficult times'. Tracy Hamilton, co-founder of the award-winning UK based food company Mash Direct...

Mash Direct was established in 2004 in response to the decline in the market value of farm produce. Diversifying into prepared potato and vegetable products with the taste and texture of homemade food has proved a winner for the business which has been experiencing rapid growth, with listings now in major multiples throughout Ireland.

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