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Project from work

Online Content Generation

Diageo Ireland wished to create a cental repository within the organisation for its highly aclaimed Corporate Social Responsibility flagship programme, The Arthur Guinness Fund. This would serve as a lasting and living archive for all stakeholders.

From inception to completion, MF Communication managed this ambitious project working with a web development partner on the development of the micro-site.

We designed the content hierarchy that would ultimately house approximately 200 downloads at go-live date and provided content generation and copy writing services.

It captured the elements, learnings, best practices, and successes of the A Guinness Fund.

It's purpose is to educate and inform stakeholders and provide Diageo with a resource tool-kit that they could use to communicate key messages about the Fund to wider internal and external audiences.

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