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Project from work

Stakeholder Relations and Corporate Citizenship

Diageo is the world’s leading drink company and its brand, Baileys Irish Cream is the No.1 selling liqueur in the world. Together with its cream supplier Glanbia Ingredients Ireland, they sponsor the most prestigious dairy breeder’s event on the island of Ireland, the Diageo Baileys Irish Champion Cow. For 14 years, MF Communication has been managing the sponsors’ interests by delivering a high value return on investment through an award-winning campaign of digital and traditional media; key stakeholder engagement and event management.

"Working with an established campaign on a local level and in a difficult situation, it was impressive that MF Communication managed to attract such wide-spread media coverage. This included an impressive range at international, national and regional level, as well as primetime TV coverage. Overall, the campaign proved very successful in spite of the difficult conditions for the farming community."

Judges' Remarks, CIPR Award Panel

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