A multi-faceted stakeholder & influencer engagement programme was designed to address membership retention and engagement as well as to promote the value of the profession by members & achievements.

Activities such as members' corporate lunches, annual conferences, and collaboration with other professional bodies, ministerial departments and academia were leveraged to drive engagement. Highlights included a high level all-island conference with Ministerial presence; a 21st Anniversary Celebration event at the University of Ulster which attract front page coverage in Belfast Telegraph. Major outcomes achieved were the Northern Ireland Civil Service and Allstate NI joining as corporate members of APM.